A tightening labor market has resulted in stronger competition for the best hires. Thriving in this environment means that recruiters need to work more closely than ever with hiring managers and candidates. The work of a recruiter is starting to involve more and more “selling” of the opportunity than it used to. In practice, this means both advocating effectively for the benefits of the job, while also taking a more personal approach with candidates, to include more frequent and substantive communication and use of customer relationship management tools and techniques.
- Recruiting experts should work closely with hiring managers to understand their needs and help them to manage their expectations about the hiring marketplace.
- Recruiting experts should market the opportunity inherent in a vacant job, not just focusing on traditional job descriptions.
- Recruiting experts should personalize their relationship with each candidate. Customer relationship management (CRM) tools could come in handy for regular communication.
“The upside: Unemployment is at a record low, the economy is booming, and the outlook is positive. Smart business leaders are pushing growth.”