History has shown that most companies are great at collecting consumer data within their industry, but that doesn’t necessarily mean they know what to do with it. Figuring out how to present the data within your company is just as important as collecting the data in the first place. You want to ensure that you’re presenting your collective data in an engaging and intriguing way to senior management within your company so that they take your findings seriously.
- Many businesses are good at collecting data, but they don’t know the best techniques to utilize the data.
- Companies should focus more on broad changes when it comes to data analytics, as opposed to minor issues.
- Businesses should instill a culture of curiosity with their employees to help lift their profits.
“Most companies have about 7-10 “real people” who can actually do anything or approve something. Those are usually men, in their 50s/60s, who have been fed/presented information in a very specific way for two-three decades.”