Did you know that about 78% of employers use email as the main way to communicate with their employees? Only around 2% engage in innovative communicative methods such as mobile apps, which is quite discouraging. Many experts claim that emails are simply a tool for broadcasting, and they do not offer employees a way to actually express their own concerns with the company in a direct manner. Experts such as Geraldine Osman claim that mobile apps are the only options that offer a way for employees to communicate openly and effectively.
- Carefully collect and analyze data on how your employees engage with the tools your provide them, to include what topics people are interested in and when they use communication tools.
- Low levels of employee engagement can damage productivity, increase attrition and discourage potential employees from applying.
- More and more employers are gig or remote workers or freelancers, but these people are still part of your enterprise, and you need to engage them.
“Osman notes that email and newsletters are also problematic because they are purely “broadcast tools” that do not offer employees any means of expressing their voices, sharing opinions, or giving feedback.”