One of the most important aspects of digital marketing and ability of customers to do their own research on a company or business is the fact that people can verify using social proof of whether a company is worth buying from or working with. This is why it is so vital that companies focus on their reviews and testimonials online, and do their utmost best to ensure that the reviews left are nothing less than ideal to attract more customers.
- Company reviews can be frustrating for companies, as they are largely done by search companies that do not allow edits.
- Having the content remain unedited gives it far more credibility for those seeking jobs online.
- Negative reviews can give companies an opportunity to learn what is and is not working for them and change accordingly.
“Can you imagine? Someone who is desperate to find work is so turned off by a company’s negative reviews that they won’t even take the time to apply there.”